Substack Just Made it Easier to Convert Free Readers to Paid Subscribers
Earn More $$ With Audience-Specific Content
Substack rolled out a new feature — Audience-specific content - and it changes the game for our income. Let me show you how powerful this new feature is, how to use it to increase your revenue and be more intentional with your subscriber levels.
What is Audience-Specific Content?
Up til now we had three options when creating a Substack post:
Make it Free for everyone
Write it for Paid subscribers only
Or to put a paywall in the post to make the first part free and the rest paid. In other words, annoying the shit out of everyone.
Audience-specific content kicks this limitation to the curb.
Now, we have the option to address sections within the same post to specific readers.
This feature allows writers to insert sections inside of the same post for readers who are not subscribed, free subscribers, paid subscribers or founding subscribers. The content in that section will appear only to the group of readers selected.
How to Use Audience-Specific Content in Your Substack Posts to Get More Paid Subscribers
The easiest way to do this is to just show you. Let’s say I’m writing a post about and I want to provide different endings for each of the four audience types. Here’s what that would look like.
Find Your Golden Thread for S2B (Solo to Business) Sales
[Body of the Article]
[Insert audience-specific sections]
NOT SUBSCRIBED
You don’t have to figure out your second act alone.
Subscribe free to receive weekly ideas for turning your experience into income.
[Subscribe Free]
FREE SUBSCRIBERS
You already have the experience. The next step is learning how to package it.
Paid members of Second Act Studio receive the complete Hidden Skills Inventory Workbook, monthly implementation workshops, step-by-step tutorials, and a growing library of creator resources.
[Upgrade to Paid]
PAID SUBSCRIBERS
Your member workbook is ready.
Download the Hidden Industry Inventory Workbook and use it to identify three skills or experiences that could become a signature service.
[Download the Workbook]
Bring your strongest idea to this month’s workshop, where we’ll turn it into a signature service offer.
[Register for the Workshop]
FOUNDING SUBSCRIBERS
Your workbook and workshop registration are both included.
[Download the Workbook & Workshop Access Code]
You can see how powerful this is, right?
This is a built-in product ladder in every post!
I’ll be tracking before and after conversion rates, but I suspect there’ll be a drastic upswing from implementing this strategy.
Speaking of strategy.
You don’t have to figure out your second act alone.
Subscribe free to receive weekly ideas for turning your experience into income.
This section contains a video tutorial for paid members. Upgrade now to watch.
In the next post, I’ll show you how to take this to the next level with the other new feature, Subscriber Perks.
What’s your take? How will you use this feature? Questions, drop them below.
There is no truer line "Or to put a paywall in the post to make the first part free and the rest paid. In other words, annoying the shit out of everyone." LOL
I always hated doing this. Thanks for breaking it down in plain English, as always.
Interesting that Substack added this functionality. It is a nicer transition for readers and a smoother CTA. I don’t use paid subscriptions here at the moment, but anyone using membership plugins on their WordPress websites could apply the same logic to their blog post CTAs as well.